PAWPRO is the French brand redefining the premium standard in training and anti-bark. The most complete DTC range on the market, attractive margins, English-speaking customer support included, free marketing support. Join our selective distribution network.
Our recommended retail prices sit 30 to 50% below the established references (PetSafe, Num’Axes, Canicom) at equivalent or higher specifications. Direct consequence for you: comfortable margin guaranteed — whether you position at market level (= massive margin) or slightly below (= immediate sales argument).
Customers ask for PAWPRO in pet shops, can't find it, and end up ordering online. Our in-store availability remains limited — and this is precisely the opportunity we offer to our selected partners. You capture existing demand without having to build it yourself.
6 active models covering 100% of use cases: training with and without electrical stimulation, AI-powered anti-bark system, vet-recommended model, complete starter pack. Your customers always find the right answer — higher average basket value, fewer returns.
You sell, we take care of the rest. Our European support team handles all enquiries from your end customers within 2 business hours. No in-house helpdesk, no warranty claims to fulfil yourself. You offer premium service with zero operational overhead.
Standard 2-year warranty for the end customer. Buy-back of unsold stock negotiable from Tier 02 and 03. Full CE compliance, anticipation of regulatory developments (models without electrical stimulation available) — no unexpected product recalls, no regulatory surprises. You distribute with absolute planning certainty.
Central warehouse in France. Your orders leave us within 24 business hours, delivered across UK/IE within 48-72 hours. No lengthy supply shortages — stock levels visible in real time on the partner portal. You restock as needed, without investing in dead stock.
The dog training market in the UK and Ireland is undergoing a profound shift. Three structural trends are converging — creating the clearest commercial opportunity of the past decade.
The premium segment (£40-130) is showing steady growth across the UK and Ireland, driven by a new generation of demanding dog owners who invest in quality rather than generic entry-level gear. PAWPRO is positioned precisely in this segment — with a price-to-value ratio that attracts and retains.
The animal welfare debate in the UK and Ireland is accelerating the shift. Distribution partners with models completely free of electrical stimulation in their range gain a commercial edge. PAWPRO already offers three stim-free SKUs today.
Buyers today compare collars on their technical specifications the way they compare smartphones. PAWPRO integrates proprietary AI, a high-quality colour display, and tracking mode (recording 99 bark events) — features unique on the market that justify a premium price.
Whether you run a local specialist shop or a nationwide chain, the PAWPRO programme adapts. You move automatically between tiers based on volume, with no need to renegotiate.
Entry without commitment
Quarterly commitment
Annual commitment
Structured price grid by tier, with margins from 30-45% based on profile. Additional quarterly promotional terms.
Detailed product datasheets, sales arguments, market comparisons, objection-handling scripts. All as PDFs, ready to use for your sales team.
Our proprietary training programme · 48 pages · 28 breeds · 30-day protocol. Hand it to your customers to boost success rates and post-purchase satisfaction.
Our team handles all enquiries from your end customers in full. The 2-year standard warranty is fulfilled directly by PAWPRO. You offer premium service with zero operational overhead.
Central warehouse in France. Your orders leave us within 24 business hours. No lengthy supply shortages — stock levels visible in real time on the partner portal.
A single point of contact at PAWPRO for your commercial questions and support. Reply within 24 business hours · personalised quarterly review.
Retail networks such as Pets at Home, Pets Corner, regional specialists and quality-focused neighbourhood shops.
Premium online shops, sector-specific marketplaces, qualified dropshipping. Product catalogue and media integration included.
Recommendation to patients in cases of chronic compulsive barking. The vet-recommended Antibark model is in stock.
Recommendation and direct sale during consultation. Preferential pricing plus the PAWPRO Method as white label possible (Tier 03).
High-quality outdoor and lifestyle platforms looking to elevate their pet-premium range with a strong European brand.
Shops focused on nature, hiking, hunting and gun-dog training. The PAWPRO Ultimate range is built precisely for this audience.
Since we listed PAWPRO, the dog training shelf has accounted for +38% of our accessories revenue in 2024. Customers come back for their second dog and recommend us. Clean margins, solid marketing pack, support we don't even have to handle ourselves.
We've been distributing PAWPRO for 18 months. The margins are genuinely comfortable given the price positioning vs. competitors, and the return rate is significantly lower than what we see across the rest of the training segment. It's a real partnership with a European team that responds — not just a transaction.
As a vet specialising in behavioural medicine, I've always recommended a progressive approach to compulsive barking. The PAWPRO Antibark model has become my standard in consultations. My patients show results on average within 2 weeks. The tracking mode is unique on the market.
No — no minimum order on the Reseller tier (01). You can start by testing 5-10 units, validate sales rotation in your store, then scale up volume. On Tiers 02 and 03, quarterly minimum orders apply (50 units/month for 02, 200 for 03) in exchange for higher margins and extended terms.
Processing within 24 business hours, delivery in 48-72 hours across the UK and Ireland via partner carriers (DHL, Royal Mail, DPD depending on volume). Rest of Europe: 3-5 business days. Reserved stock is available on Tiers 02 and 03.
PAWPRO handles 100% of your end-customer support, at no cost to you. The customer contacts our team directly by email — reply within 2 business hours. You don't have to set up your own helpdesk or fulfil warranty claims yourself. Our two-year warranty covers everything.
Yes, but only on the Premium Distribution Partner tier (03) with a volume commitment. Exclusivity can cover a geographical area (region, country) or a sales channel (e.g. a specific marketplace). Case-by-case review with our partnership team.
The PAWPRO Method can be co-branded with your brand (logo + personalised introduction). For the hardware itself, no standard white-label arrangement is possible — the PAWPRO brand is part of the value proposition. Specific cases are reviewed on request at Tier 03 with corresponding volume commitments.
Tier 01: payment on order (card, bank transfer, direct debit). Tier 02: payment 30 days net after credit assessment (Coface coverage). Tier 03: 60 days net. PAWPRO offers credit insurance on request to safeguard your cash flow.
Our retail prices are 30 to 50% below the established premium references (PetSafe, Num’Axes, Canicom, etc.) at equivalent or higher specifications. For you as a distribution partner, this means a double opportunity: you can either sell at premium market level (your margin becomes massive) or position slightly below (immediate sales argument, without cutting your margin). In both cases, you win.
Our partnership team gets back to you within 24 business hours for an initial discussion. If the fit is confirmed: signing of the framework agreement within a week, delivery of the first order 5 days after signature. You're up and running in less than 3 weeks from first contact.
Our partnership team will be in touch within 24 business hours. No commitment at this stage — just a discussion to understand your context and check whether we're a good fit.